Best about us pages for b2b12/10/2023 ![]() In the process, about us pages please Google’s algorithm. Then, they claim brand uniqueness, exude brand credibility, and ultimately prompt lead conversion. Shortly, the most outstanding about us page examples start with feeding curiosity. ![]() Describe the brand’s history-to reinforce its credibility and add value to the business’s unique selling proposition (or USP).State the company’s mission, vision, and values-to figure out if they share the same drives.Present the team-to know the people behind the products, who make the business happen.Provide social proof-that the brand delighted customers for real before.In other words, leads expect a startup about us page to: They want to know the company before reaching out to you or buying your products. Leads go to a startup about us page because they heard or read about the business and got curious. They’re still building their reputation and earning trust from their target audience. Now, the thing is: Startup brands are on the other side of the fence from established brands like Apple. The brand is highly renowned, and you know it would deliver a supreme customer experience. If you were to buy a MacBook, would you read Apple’s about us page before deciding to purchase? I bet you wouldn’t. Roll Up Your Sleeves and Uplift Your About Us Page.Our Curated Selection of About Us Page Examples.Most importantly, show us what you come up with or please share any fun ones that you’ve come across in the comments below. If you’re not already inspired by these B2B marketing (opens in a new tab) examples, check out the top performing landing pages (opens in a new tab) we’ve created for our clients or get tips from the Conversion Rate Optimization (CRO) experts (opens in a new tab) on how to get more conversions on your landing pages. Take these examples to your higher ups and let them know that the game has changed. No matter your business’ industry, size, or background, follow the best practices (opens in a new tab) and you’ll see conversion rates higher than you’ve ever seen before. Today we’ve seen examples from, saas brands like e-signature software, to health insurance to data security that are slaying the landing page game. It doesn’t matter how “boring” your company may seem. There are more and more B2B companies breaking the norm. A good landing page tailors the CTA, the copy, and the visuals to where the visitor should be in the sales funnel.Īre you convinced? B2B doesn’t have to be boring or stale. You are trying to inspire action after all, so don’t forget to communicate the why. We’re not saying they need to be fancy, but come on, no one wants to read a page full of only text. And make sure your headline and subheader communicate your business’ Unique Value Proposition ( UVP) (opens in a new tab) It should be, at a minimum, above the fold and at the bottom of the page. Ok fine, sometimes two works, but there still has to be one clear, preferred action. Keep visitors focused on the reason you want them there. After successfully (opens in a new tab) creating landing pages for multiple clients, we’ve identified a few best practices (opens in a new tab) we believe every good landing page needs: ![]() There’s a lot that can go into a landing page from top to bottom. Landing pages (opens in a new tab) are a very smart tool to use for your PPC (opens in a new tab) or even email because they help keep the focus on the intended action-as long as you’re following the best practices. Rather than throwing a slew of information their way, you can customize the offer, copy, and visuals on a landing page to be exactly what the visitor wants and needs. ![]() From there, since you’ll know exactly what ad a visitor saw prior to getting to the page, you’ll know where they are in their journey. With B2B advertising, it’s always best to set up campaigns targeting different parts of that sales cycle. Since the B2B sales cycle can be so long, there are many phases a visitor goes through that require different types of content.įrom basic brand awareness visitors that only want to read your thought leadership, to mid-funnel visitors that just want to learn what solutions your product or service provides, to bottom-funnel visitors that just want a fast-track to setting up a trial. ![]() B2C can typically take people to a product or campaign page that features everything they need. Landing pages are particularly helpful when it comes to B2B advertising. This results in longer time on page, and of course, more conversions. By only displaying the most relevant information in a landing page, you’re making sure that the user sees what they want to see in the first few seconds. Visitors often leave web pages in 10-20 seconds. The easier the visitor can find the information they need, the more likely they are to convert. Everything comes down to the user experience. ![]()
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